Loading…
2021 MCEA Fall Conference has ended

Sign up or log in to bookmark your favorites and sync them to your phone or calendar.

Marketing/Communications [clear filter]
Wednesday, October 27
 

1:15pm CDT

Amplify Their Voices: Ideas to Improve Engagement with Students, Staff, Parents/Families and Community
Listening to our stakeholders - internal and external - continues to be a critical component in maintaining support in your community and creating compelling programs that draw interest. By going to where our stakeholders are (instead of expecting them to come to us) and authentically engaging the voices of our
students/learners , we can identify necessary changes at the program, school and district level. In this session, you will learn ideas to improve engagement with your community and to strengthen connections with internal and external stakeholders.

Speakers
SB

Susan Brott, APR

Senior Strategic Consultant, CESO Communications


Wednesday October 27, 2021 1:15pm - 2:00pm CDT
Elm Creek Amphitheater

2:15pm CDT

Grab Their Attention: Tips & Ideas to Transform Your Program's Marketing and Communications Strategy
Message clutter is real. Our audiences are getting bombarded with messages every day and it continues to get more challenging to present messages in a way that grabs an audience’s attention. Doing more of the same probably won’t make much of a difference. In this session, you will learn tips and ideas on how to improve
your marketing and communications efforts so your programs will stand out to your audiences.

Speakers
BN

Bob Noyed, APR

Vice President, CESO Communications



Wednesday October 27, 2021 2:15pm - 3:00pm CDT
Minnesota Ballroom
 
Thursday, October 28
 

10:00am CDT

Grab Their Attention: Tips & Ideas to Transform your Program's Marketing and Communications Strategy
Message clutter is real. Our audiences are getting bombarded with messages every day and it continues to get more challenging to present messages in a way that grabs an audience’s attention. Doing more of the same probably won’t make much of a difference. In this session, you will learn tips and ideas on how to improve your marketing and communications efforts so your programs will stand out to your audiences.

Speakers
BN

Bob Noyed, APR

Vice President, CESO Communications



Thursday October 28, 2021 10:00am - 11:00am CDT
Lake Huron Room

11:15am CDT

Communicating Through the Noise: Tips and Ideas to Effectively Share Your Messages During Challenging Times
While school leaders have always dealt with challenging issues, there are times when we see more anger, animosity and lack of respect from internal and external stakeholders. During these times, it is more difficult to communicate and refocus the narrative in your district. In this session, you will learn tips and ideas on lessening the “noise” and to positively communicate your messages.

Speakers
BN

Bob Noyed, APR

Vice President, CESO Communications



Thursday October 28, 2021 11:15am - 12:15pm CDT
Minnesota Salon 1

3:00pm CDT

Amplify Their Voices: Ideas to Improve Engagement with Students, Staff, Parents/Families and Community
Listening to our stakeholders - internal and external - continues to be a critical component in maintaining support in your community and creating compelling programs that draw interest. By going to where our stakeholders are (instead of expecting them to come to us) and authentically engaging the voices of our
students/learners , we can identify necessary changes at the program, school and district level. In this session, you will learn ideas to improve engagement with your community and to strengthen connections with internal and external stakeholders

Speakers
SB

Susan Brott, APR

Senior Strategic Consultant, CESO Communications


Thursday October 28, 2021 3:00pm - 4:00pm CDT
Elm Creek Amphitheater

3:00pm CDT

Digital Marketing and Developing a Program Brand
Passionate about marketing, digital and building your program's brand? This session will cover the latest best practices for developing a program brand that will drive community engagement and take your programs to the next level through new design, messaging and digital marketing tools.


Thursday October 28, 2021 3:00pm - 4:00pm CDT
Arbor Lakes